Competitor Analysis - Beating the Competition

Diposkan oleh Java Multi Grosir (JMG) Group on Kamis, 28 Juli 2011

Using Your Competitors to discover what you need to do with your Web Site to get in the Top 10 Search Engine Results!
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay ThereCompetitive Intelligence is the art of staying one step ahead of your competition by gathering information about their operations.
If you don’t already know who your competitors are, its time to find out. Go to the search engines and look for them using your keywords and phrases. Visit all of their sites and learn what their strengths and weaknesses are. Compare their sites and record similarities and differences.
Analyze your competition, figure out what is working for them, learn where they are making their mistakes, and use this information to your advantage. Model their winning ideas and avoid their mistakes.

Keyword Research
We take an in-depth look at the competitive marketplace for your chosen keywords. Often you will find many companies competing for a share of the traffic on your keywords, even though they may not be direct competitors. It is important to understand what the competition is doing so you can identify key areas of weakness and other opportunities. Our competitive analysis reports allow you to do this.
We use a series of research and analysis to discover a broad range of the most specific keywords that suit your web site and will bring you the highest volume of the targeted traffic possible
Effective Search Engine Optimization depends on choosing the best keywords.

What are the "best" keywords?
When your potential customers use search engines, keywords are the words and phrases they type into the search box while looking for products and services like yours.
The best keywords are those words and phrases commonly typed in by your potential customers, but which aren't used much on your competitor’s websites. In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven't thought of, you win.
But here's the catch...you'll never get to know which are the best keywords for your website simply by guessing.
If you attempt to optimize your pages for words and phrases that are just your best guesses, you are losing potential customers and wasting valuable time. To make sense of the time and money you spend on search engine optimization, you need to KNOW that the keywords you use will deliver results.

How we identify the best keywords for your site pages
Our suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no "guessing" when you use our keyword analysis. Everything is based on the keywords millions of people have actually typed into search engines.) Best of all, our competitive analysis enables you to find those "best keywords" - the ones your potential customers use, but which your competitors don't know about.
Once you've determined the keyword competitors, you need to determine the factors that might be in play to help these Web sites to rank, while yours may not.
It's possible to get carried away with this type of analysis, as there are over 100 factors in play to determine why a Web site might rank, and the factors (and the weight of the factors) will fluctuate in the search engine's algorithms.

Competitor Analysis
Knowing where and how much to optimize, to compete against the top 10 competitors, means you don't waste time overly optimizing pages when you don't need to.

Competitor Analysis tells you what optimization to undertake with your web site in order to compete with pages holding top 10 search positions in the Search Engine Results Pages. Determining the optimization you need to do on your web pages in order for them to compete with the existing top 10 results in the SERP's can be a tricky business.

How will a Top 10 Competitor Analysis Report help me?
A report will tell you what you don’t have, what you have too much of and suggests what you could change to improve your ranking.
A full Competitor Analysis Report analyzes the top 10 pages of your competitors for optimization factors on the page as well as off-page link optimization factors, crucial to ranking in the top 10 search results.
It also gives you a comprehensive look at how your chosen page is viewed by the Search Engines which helps you understand what can be done to improve your ranking and get more traffic.
It also provides you with a list of keywords used by your competitors that you could be using to improve your ranking and get more traffic.
A report will tell you exactly what you can do to optimize your site for a Search Engine. Examined are your keyword density and prominence, link popularity, the visible content on your pages, the extent of your HTML code, the text in your links and dozens of other factors. This will all show you how your page appears to a Search Engine Spider.
Also provided are detailed suggestions on what you should change to improve your ranking toward a top 10 Search Engine Results Placement.
You also get to compare your pages against top ranking sites for a search term you choose and more...
The report is packed with essential advice, tips and guidance on what you need to do to get more traffic for your chosen keyword phrase.

What we do:

Navigation Analysis. Your website may be easy for humans to navigate, but it may well be impossible for the Search Engines. We examine this aspect about your website and if necessary, advice you how to make the changes that are required to make your website friendly to the search engines.
Keyword Analysis. We do a full keyword analysis targeting your market. We start with your suggestions, but see where we can improve and/or expand the list of keywords you should target. You will need to use very specific keywords and phrases, or you will not receive positive result. We examine how competitive the keywords you need are. For example "hotel Miami" has 1,970,000 pages to compete with, a relatively easy keyword phrase to get in the top 10, whereas "hotel" has 871,000,000 pages, making it a very long and costly exercise to hit the top 10. Moreover, it would also be reasonably pointless to achieve top 10 under "hotel" as most of the visitors to your site are not looking for a hotel in Miami! We therefore advise you on the best specific keywords you should use. We will generate report that will show you exactly where your web site ranks in Google under specific keywords, keyword combinations, and search phrases, so you can make improvements, correct problems, and increase your web site’s traffic.

Search Engine Position/Ranking Report.
Engine Summary Report: excellent overview of your search positions by keyword and Search Engine. It even shows your visibility statistics and last reported positions!
  1. Keyword Summary Report: displays your rankings grouped by keyword. Allows you to quickly see your total keyword visibility.
  2. Keyword Detail Report: Shows exactly what is positioned above and below you. Analyze these pages to see what you could do to beat your competition
  3. Page Keyword Report: Competitive Analysis Report compare your keyword position against up to 10 competing web sites.

Links Analysis

Link popularity is now an important part of the ratings algorithms used by all major search engines. Extremely important is to find out which and how many sites are linking to your competition as well as your competition’s ranking in Google according to their pageranks so you will know exactly where they rank in relation to you. This is extremely important to know why your competition has outranked you so that you can take correct action.

Links Analyzing in details
Keyword Authority Links. We run your targeted keywords through our tool and find out who's ranking for them. From there, we analyze their backlinks and find those links that they have in common with. If the homepage of the site is at least a PR6, we list it as a possible Authority backlink. You'll want links from these places.

Complete Link Analysis. Find out the lowdown on ALL the issues facing your links with this report including:
  • Internal link text analysis
  • External link text analysis
  • Total backlinks
  • # of unique linking domains
  • List of ALL domains linking to your sites
  • # of links from each domain
  • Number of .edu Links
  • Number of .gov links
  • DMOZ Links
  • Yahoo Directory Listings
  • Anchor text of each site linking to your domain
  • The number of incoming links to the pages linking to your page
  • The number of outbound links from the pages linking to your page
  • The PR of the pages linking to your pages
  • The PR distribution summary of your links
  • A reciprocal link analysis of your backlinks (what % of your links are reciprocals)
  • Titles of the pages linking to your site
From this analysis and the report it is possible to establish what factors have placed the analyzed web pages in the Top 10 search results.

This also includes strategic consulting and solutions so you'll walk away with a plan of action.
Armed with this information you can decide if it's possible for you to compete with at least one of the top 10 and gain their position in the Top 10 search rankings.
In reaching your decision you should consider if you have the time, resources and knowledge to compete with those sites already in the top 10 rankings.
This report will help you decide whether you can compete on the keyword phrase you have chosen, or whether it would be best to compete initially for a keyword phrase that has less competition and with sites not so well entrenched in the Top 10 search results.